CoinEx CEO Haipo Yang on His Road to Success

CoinEx CEO Haipo Yang is a seasoned figure in the crypto industry, known for his deep technical expertise and pioneering spirit. A graduate of Northwestern Polytechnical University with a degree in Mathematics, Haipo held key positions at Tencent and Futu Securities before diving into the Bitcoin space. As a former technical director at Zeus Technology, he transitioned from mining hardware to founding ViaBTC in 2016, which quickly became a global success.

As a market-tested exchange with seven years of experience, CoinEx stands out in an intensely competitive sector by offering a rich and high-quality selection of assets, establishing a solid and substantial global user base. Recently, CoinEx has shown notable growth and was named one of the Top Crypto Exchanges in 2024 by the media. Their platform strategy and the native token CET have attracted considerable attention, positioning them as a potential dark horse in the future of exchanges. 

In an exclusive interview with BeInCrypto, Haipo Yang shared his entrepreneurial journey, the challenges he has faced, and the values driving his company’s vision and future development plans.

Looking back, how have you changed personally and professionally since starting your crypto business? What key factors do you believe contributed to your career success?

The crypto industry has indeed changed the trajectory of my life. I come from a technical background, and before starting my business, I was passionate about technology, enjoying delving into code and technical details. However, as the CEO of CoinEx now, I have to focus not only on technology but also on various aspects such as business operations and market strategy.

In addition, I now need to lead a diverse and talented team. Team management and leadership have become central to my daily work. I have to think about how to motivate team members, allocate tasks, resolve conflicts, and build a culture of trust and collaboration. Critical decisions about product direction, market expansion, and more also require a leader’s sharp market sense and decision-making skills.

I find it gratifying that I’ve been able to demonstrate my skills and value amid this wave of change. My curiosity about cutting-edge technology and trends has always driven me, and that hasn’t changed. This spirit of curiosity and dedication to research has enabled me to create excellent products and build a successful company.

How have the risks and opportunities in the crypto industry changed, and how do you see them now?

Over the past decade, we have clearly witnessed the legendary opportunities and wealth myths created by the crypto industry. In the early stages of this industry’s development, it was filled with stories of grassroots success and the creation of money-making machines. Many ordinary people achieved financial freedom through cryptocurrencies, becoming billionaires. This phenomenon not only attracted a large number of individual investors but also drew the attention of institutional investors and the traditional financial sector, accelerating the development of the entire industry.

However, at the same time, we have also seen many instances of financial collapse and fortunes disappearing overnight. The high volatility and uncertainty of the cryptocurrency market mean that investors can experience significant wealth changes in a short period. These events remind us that emerging industries inevitably go through complex and unstable phases during their early development. Due to various factors such as different development stages, human nature, regulation, and adoption barriers, the crypto industry faces many challenges and risks.

But these risks and challenges do not define the entire industry’s character. We believe that through technological innovation, compliant operations, and user education, the crypto industry holds immense potential and a bright future. As technology continues to advance, the regulatory environment gradually improves, and public understanding of cryptocurrencies deepens, the market will become more stable and mature. CoinEx is committed to helping users better navigate market changes, seize opportunities, and achieve long-term growth by providing a secure and reliable trading platform.

In managing CoinEx for its seventh year, with CoinEx steadily progressing, what key experiences can you share?

As a well-established exchange with 7 years of market experience, professionalism, dedication, and a meticulous approach have been the cornerstones of our success. These principles are deeply embedded in every aspect of our operations, including our development strategy, team building, product design, technical logic, and user service. CoinEx strives for excellence in every area, ensuring that our platform consistently leads the industry in terms of security, stability, and performance.

For example, we are committed to providing users with the most professional products and the simplest trading experience. We conduct in-depth research and analysis of user needs, offering content that meets those needs while adhering to the principle of “Good, Fast, Comprehensive” in listing. We carefully select high-quality projects and simplify the trading process so that users, whether beginners or experienced traders, can easily navigate the platform. 

This approach has, in turn, allowed us to build an extensive network of market resources and exceptional partners. We collaborate with top projects and service providers globally to offer a wide range of products and services, ensuring that every partnership brings tangible value to our users. Additionally, our global strategy and professional execution team are crucial to our success in international markets. We develop localized strategies for each region, adapting flexibly to local regulatory requirements and market changes, thereby enhancing our brand’s reach and recognition.

Moreover, CoinEx has always emphasized the importance of maintaining an innovative spirit, staying at the forefront of the industry, and holding ourselves to the highest standards. This approach enables us to stay ahead in a highly competitive market and continuously create new value for our users.

Can you introduce some of CoinEx’s achievements over the years? Could you share some milestones or data that you are particularly proud of?

Firstly, the growth in the number of users is one of our most proud achievements. Since our founding in 2017, CoinEx’s user base has expanded to over 10 million registered users across more than 200 countries and regions worldwide. This demonstrates the widespread recognition and trust our platform and services have earned globally.

Secondly, our performance in trading volume and market share has also been outstanding. Since its inception, CoinEx has maintained steady growth in trading volume and has achieved significant breakthroughs in market share multiple times. Our spot trading, leveraged trading, and futures trading platforms all hold important positions in the industry, with daily trading volumes reaching billions of dollars. These figures not only reflect our market influence but also prove the high level of reliance users place on our platform.

In terms of listing cryptocurrencies, CoinEx has listed over 1,200 assets, covering a wide range of popular fields, from Layer-2, modular, and parallel EVM to Solana ecosystem, AI, DePIN, and meme coins. CoinEx is often among the first to list the most trending tokens, efficiently meeting users’ trading needs and allowing them to enjoy early benefits from new tokens.

CoinEx has prioritized many high-quality projects before they are listed on other major exchanges, allowing our users to capitalize on these trending tokens’ peak growth. While we emphasize comprehensive listings, we also maintain a cautious and meticulous approach, striving to offer users the best investment opportunities. We ensure that every new token undergoes rigorous review and evaluation to provide a safe and reliable trading choice for our users.

In terms of technological innovation, we have also achieved significant milestones. The CoinEx team has consistently focused on improving platform performance and security, launching a series of forward-thinking and innovative products and services. For example, we were among the first to introduce trading products based on the AMM (Automated Market Maker) mechanism, enhancing users’ trading experience and market liquidity. Additionally, we have actively explored and innovated in blockchain technology, DeFi, and NFTs, launching several innovative projects and solutions.

In compliance operations, CoinEx has actively embraced regulation, working closely with regulatory authorities around the world to ensure that our operations are legal and compliant. We have obtained compliance licenses and certifications in multiple countries and regions, providing users with a secure and reliable trading environment. This not only enhances our international reputation but also lays a solid foundation for our further expansion in the global market.

What are the primary goals for CoinEx in the coming years? How do you plan to make the exchange stand out in a highly competitive market?

Our goal is very clear — to create a reliable and professional cryptocurrency trading platform. The principle of “user first” guides every decision, innovation, and action we take. If the past seven years were about laying a solid foundation, we are now in a position of great stability, with maturity in areas such as our user base, global architecture, listing strategy, operational models, and technical support. In the coming years, I believe we will experience significant growth, with noticeable improvements and breakthroughs in CET, market ranking, and brand perception. I can outline a few key initiatives for the future:

Continue to invest heavily in research and development of blockchain technology and platform performance, enhancing the security, stability, and efficiency of our trading system.
Actively collaborate with regulatory bodies worldwide to ensure our operations are legal and compliant. By obtaining more compliance licenses and certifications, we aim to strengthen users’ trust in our platform.
Allocate resources and effort to expand CoinEx’s ecosystem and broaden CET’s use cases, increasing its market demand and liquidity to ensure CET’s sustained growth in the future.
Introduce more incentive programs to encourage users to actively participate in the platform’s development, fostering the healthy growth of the CoinEx ecosystem and striving for greater long-term user recognition and engagement.
Increase our investment in market promotion through more systematic and efficient localized operations, creative online and offline activities, co-branding, sponsorship of major events, and other channels to communicate CoinEx’s brand value, enhancing both our visibility and reputation.
Further consolidate our market position by partnering with leading projects and institutions within the industry.

We’ve noticed that CoinEx has been involved in sponsoring major events and global charity initiatives. How do these efforts contribute to the development of the crypto industry and CoinEx itself?

As I mentioned before, we have always operated CoinEx with a rigorous, dedicated, and responsible attitude, committing ourselves to long-termism. This mindset permeates every aspect of CoinEx.

When it comes to charity, CoinEx is arguably one of the most dedicated companies in the crypto industry. CoinEx has always adhered to the principle of “technology for good,” aiming to use blockchain technology and resources to help those in need. We have initiated and participated in multiple charity projects, from donating medical supplies to supporting educational initiatives, across various countries and regions worldwide. Notably, the establishment of the CoinEx Charity Foundation marked a further deepening of our commitment to charitable causes. Through this platform, we aim to systematically and continuously carry out charitable activities to help more people in need.

For example, we have responded swiftly to the COVID-19 pandemic and natural disasters by providing emergency supplies and financial support to help rebuild affected areas. CoinEx Charity has launched several educational support projects to help students in underdeveloped regions access better educational resources. We have donated books, school supplies, and scholarships to help students complete their education and change their lives.

For instance, we have established scholarship programs in some African countries to support outstanding but financially challenged students in pursuing higher education. We have also partnered with various environmental organizations to fund projects such as reforestation and ocean clean-up, and to promote the transition of the cryptocurrency mining industry toward renewable energy.

Regarding sponsorship of major events, we believe that the spirit of sports aligns closely with the spirit of cryptocurrency, such as perseverance, innovation, and surpassing oneself. Therefore, CoinEx actively participates in sponsoring various sports events as a way to promote cryptocurrency culture and build closer connections with global users. We have sponsored several international events, including international marathon races, the 2024 Chinese Professional Baseball League (CPBL) All-Star Game, esports events like “League of Legends” and “Dota 2,” and multiple international blockchain summits and forums aimed at promoting blockchain technology exchange and collaboration.

CoinEx is not just focused on cryptocurrency trading; we also actively fulfill our corporate social responsibility. Through supporting initiatives in sports, education, pandemic relief, and environmental protection, we aim to demonstrate through our actions that we are genuinely a long-term platform. We also hope that through our efforts, people will recognize that the crypto industry can bring about positive change and contribute to society in meaningful ways.

CET (CoinEx Token) is currently regarded by some market experts as a token with notable growth potential in the future. What are your thoughts on this?

The fact that people hold this view indicates that they have observed us quite closely. I hope that CET holders have a deep recognition of CoinEx. Holding CET not only reflects the potential for its price to increase but also represents a deeper judgment based on long-term observation and analysis, recognizing the long-term development of the platform.

CET is not just the native token of an exchange or the core token of our platform; it is also a symbol of our commitment to users and an important tool for connecting and incentivizing them. By holding and using CET, users can enjoy various exclusive benefits and discounts, such as trading fee reductions, VIP privileges, and priority participation in platform activities. These perks not only enhance the user experience but also strengthen their sense of belonging to the platform. We hope CET holders see that they are not just users of the platform but also important members of our community, growing together with us.

We firmly believe that CET holders and CoinEx have a mutually empowering relationship. By participating in platform activities and using CET, holders enhance our ecosystem, while CoinEx, through continuous improvement and innovation, provides CET holders with more value and opportunities. This mutually empowering relationship is the key to our success and the foundation of our shared growth.

Presently, CoinEx retains a portion of CET tokens, chiefly for uses including team incentives and marketing promotions. CoinEx has no plans to sell these CET tokens on the open market. This stance not only underscores our belief in the long-term growth of CET and CoinEx but also signifies our dedication to our user base.We will continue to invest resources and energy into expanding CET’s use cases, increasing its market demand and liquidity to ensure that CET can achieve sustained growth in the future. This potential will gradually be recognized and validated by the market. We will continue to invest resources and energy into expanding CET’s use cases, increasing its market demand and liquidity to ensure that CET can achieve sustained growth in the future. This potential will gradually be recognized and validated by the market.

What do you believe are the most important factors for investors to consider when making investment decisions nowadays?

In our industry, it’s difficult not to be tempted by short-term profit opportunities, but this really tests an investor’s natural talent and professional judgment. While there may be examples of high-risk, high-return investments on an individual level, stability is often lacking in the long run. Investment decision-making is a complex and important task, and investors need to consider multiple factors.

First and foremost, fundamental analysis is the foundation of investment decisions. Investors need to thoroughly understand the fundamentals of a project, including the team’s background, technical strength, business model, and market potential. Additionally, factors such as the project’s position in the industry, competitive advantages, market trends, the macroeconomic environment, and changes in regulatory policies are crucial. These considerations will help investors better predict market directions and make informed investment decisions.

While the cryptocurrency market is subject to short-term fluctuations, from a long-term perspective, projects with strong fundamentals and promising market prospects are more likely to yield significant returns. Investors need to be patient, avoid being swayed by short-term market volatility, and maintain confidence in the long-term value of their investments.

This year has ushered in a bull market. As an industry insider, what are your thoughts on this year’s crypto market and the overall development of the Web3 industry?

This year, the crypto market has shown remarkable strength, and we are indeed witnessing an exciting bull market. Not only have major cryptocurrencies like Bitcoin and Ethereum surged, but the entire market is experiencing significant growth. The emergence of numerous new projects has injected tremendous vitality into the market and created abundant investment opportunities. The rapid advancement of technology and widespread user participation have been key drivers of this bull market.

The development of the Web3 industry is also highly noteworthy. This year, we have seen many Web3 applications based on blockchain technology gradually mature. Whether in finance, art, entertainment, or social media, Web3 has demonstrated its immense potential.

Changes in the regulatory environment and the entry of institutional investors have also been significant driving forces behind the market’s growth this year. More and more countries are adopting a more open and supportive stance towards cryptocurrencies and blockchain technology, establishing relatively clear regulatory frameworks that ensure the healthy development of the market. Meanwhile, the influx of institutional investors has not only brought more capital and resources but has also enhanced the market’s stability and maturity.

In your view, what is the biggest barrier to the widespread adoption of cryptocurrencies? How can companies like CoinEx help overcome these obstacles?

In my opinion, the biggest barriers to the widespread adoption of cryptocurrencies are threefold: the complex technological barriers, regulatory uncertainty, and the general public’s awareness and acceptance of cryptocurrencies.

Firstly, the complex technological barriers are one of the primary obstacles to cryptocurrency adoption. For many novice users, understanding blockchain technology, wallet management, and trading operations can be quite challenging. CoinEx is dedicated to lowering these technical barriers by providing user-friendly products and services that help users get started more easily.

Secondly, regulatory uncertainty is another significant obstacle to cryptocurrency adoption. The varying regulatory policies across different countries create concerns for users. CoinEx actively collaborates with regulatory bodies around the world to ensure that our operations are legal and compliant. Through transparent operations and stringent security measures, we provide users with a safe and reliable trading environment, thereby enhancing their trust in cryptocurrencies.

Finally, public awareness and acceptance of cryptocurrencies need further improvement. Many people still misunderstand cryptocurrencies or lack sufficient knowledge about them. CoinEx addresses this by educating and promoting through various channels, helping users better understand cryptocurrencies and the technology behind them. We regularly host online and offline events, publish educational content, and release market analysis reports to help users stay informed about the latest industry trends and investment knowledge.

Additionally, I want to emphasize the importance of trust in gaining user confidence. Trust requires a solid foundation and the right approach from a company. Users judge platforms based on whether they are secure, professional, user-friendly, and reliable. This has been the direction CoinEx has consistently worked towards in the past and will continue to strive for in the future. If more companies choose to operate with integrity, provide genuinely valuable and differentiated products and services, and build industry ecosystems over the long term, they will gradually earn the trust and recognition of users, thereby driving the long-term development and adoption of cryptocurrencies.

Haipo Yang’s story is one of growth from a tech-driven background to leading a global crypto exchange. He’s built CoinEx by focusing on innovation, strategic decision-making, and prioritizing user needs. Through challenges and evolving market trends, Yang’s emphasis on integrity, compliance, and long-term value creation has kept CoinEx ahead. As he eyes the future, Yang remains committed to expanding CoinEx’s ecosystem while continuing to navigate the complexities of the crypto landscape with a clear vision and a resilient mindset.

Running an exchange is challenging, and managing one successfully over the long term is even more difficult. Especially in the unpredictable crypto industry, CoinEx’s unwavering commitment to consistently doing the right thing over the long haul, creating value for the industry, its users, and the public, makes its rise inevitable.

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